Where is velvet ice cream sold

Its sales team now goes into stores weekly, getting the orders, rotating product, checking freshness and making sure the proper point-of-sale info is in place.

The company previously generated orders by calling stores. Velvet was having its own struggles finding the right employees.

Under the old system some of the sales and restocking responsibilities were placed on the drivers. Now those drivers only have to worry about transporting and delivering product. Two key factors drove the decision — one good, one not. Velvet had its best sales year ever in The ice cream industry overall thrived as customers sought out this most comforting of comfort foods.

That was the good factor. This spring brought the bad one. One immediate change, for instance, is that Velvet ice creams soon will have a safety seal between the pint and lid. The company has a new distributorship in North Carolina, as it expands its reach.

The company's signature ounce carton and pints will be made at the Michigan facility, she said. In , federal inspectors found "serious violations" at Velvet Ice Cream's manufacturing center, including the presence of listeria, according to a letter from U. Dager said in , the Listeria was found in some drains in the plant and the company replaced numerous drains and much of the brick floor in the production area.

She said no listeria was found in the company's products. The money, she said, was spent on production and improving the building to make it "state-of-the-art.

She wrote in the column, "We noticed that one trend in the dairy and frozen foods business was the increasing importance of food safety. We have always had a safety-first mentality both in terms of our products and our work environment, but we needed to push even further.

Although ice cream production and guided tours are a relic of the past, Brandt said a lot will stay the same at the Velvet headquarters, including a variety of events. The lineup for National Ice Cream day at Ye Olde Mill on July 18 includes horse-drawn carriage rides, craft vendors, an ice cream sandwich eating contest and free scoops from 11 a.

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