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But a lot of the stories are firmly rooted in history, from the brand claiming the first ever official tequila production license, to the huge debt of gratitude tequila-loving Americans owe the early rail workers. Cuervo might seem like a 20th-century college mainstay, but it actually got its start with a royal grant of land.
By , the Cuervo family was producing , liters per year — a drop in the bucket compared to the approximately 35 million liters it sold in Like many illustrious spirits brands, Cuervo started as a small, family-owned operation.
But today, Cuervo is primarily owned by the billionaire Beckmann family based out of Mexico City. It may seem like late timing, but when Jose Cuervo started putting its tequila in glass bottles in the late 19th century, it was actually the first tequila company to do so, all the other distillers were using barrels. Demand was so high that the only way to keep the good stuff flowing was by parceling it out.
After 2 to 12 months, a light amber tequila called Reposado is created. Jose Cuervo Tequila has 9 different types with varying alcohol percentages and each with a unique flavor. In an educational and cultural experience similar to a wine tasting, you will be taken into the cellar amidst the aromatic oak barrels, and have the opportunity to taste four varieties of Jose Cuervo tequila.
Transportation to and from the town of Tequila for the Hacienda Jose Cuervo tour is provided in an air-conditioned van. It can also come in the form of a luxurious private flight. You can also book a flight to other popular destinations, such as Careyes and Los Cabos resorts, the towns of Oaxaca and San Miguel de Allende, and the famous markets in Guadalajara. Book a tour of the original Puerto Vallarta tequila distillery, an Air Adventures flight, or choose from our other unforgettable tours with Vallarta Adventures!
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